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Senior Lifecycle Marketing Specialist

TALA

Tala is a global technology company building the world’s most accessible financial services. With over $350 million raised, they serve millions of customers overlooked by traditional institutions across Kenya, Philippines, Mexico, and India. Tala has been recognized by Fortune Impact 20, CNBC’s Disruptor 50, and Forbes’ Fintech 50 lists. They are expanding products, countries, and crypto offerings with an entrepreneurial, remote-first approach.

Job Description:

Tala is hiring a Lifecycle Marketing Manager for their Kenyan market. This role will lead planning, development, deployment and performance reporting of lifecycle campaigns across SMS, in-app, push and email. It’s an opportunity for someone passionate about CRM software, execution and leveraging data to create personalized communications.

Key Responsibilities:

  • – Design, implement, measure and iterate on personalized lifecycle strategies
  • – Partner with teams to execute and optimize high-performing lifecycle campaigns
  • – Generate data-driven hypotheses and run A/B tests to inform strategies and drive ROI
  • – Use data, analytics and experimental design to improve business objectives
  • – Lead the end-to-end lifecycle production process for maximum efficiency
  • – Execute lifecycle marketing campaigns per stakeholder requests
  • – Problem-solve in real-time to address customer-impacting interruptions
  • – Collaborate with teams to ensure availability of data for personalized campaigns
  • – Manage, develop, coach and motivate team members

Requirements:

  • – Minimum 5+ years in lifecycle marketing and mobile/CRM
  • – Hands-on experience with marketing automation platforms like Braze
  • – Solid understanding of email, in-app, push & SMS campaigns and segmentation
  • – Passion for results analysis, intermediate SQL skills preferred
  • – Data analysis skills to interpret data with minimal guidance
  • – Passion for data QA and finding root causes of discrepancies
  • – Ability to multitask and adapt in a fast-paced environment
  • – Strong project management and communication skills
  • – Proven funnel metrics, campaign performance and optimization analysis abilities
  • – Ability to effectively communicate analysis to drive decisions
  • – Experience writing compelling copy and with HTML/CSS
  • – Cross-cultural skills for serving global customers across locations

Tala fosters an innovative, inclusive culture with a global, diverse team hired regardless of personal characteristics.

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